Project Implicit is a non-profit organization and international collaboration between researchers who are interested in implicit social cognition - thoughts and feelings outside of conscious awareness and control. The goal of the organization is to educate the public about hidden biases and to provide a “virtual laboratory” for collecting data on the Internet.

Project Implicit was founded in 1998 by three scientists – Tony Greenwald (University of Washington), Mahzarin Banaji (Harvard University), and Brian Nosek (University of Virginia). Project Implicit Mental Health launched in 2011, led by Bethany Teachman (University of Virginia) and Matt Nock (Harvard University). Project Implicit also provides consulting services, lectures, and workshops on implicit bias, diversity and inclusion, leadership, applying science to practice, and innovation. If you are interested in finding out more about these services, visit https://www.projectimplicit.net.

The Project Implicit Executive Committee consists of the following individuals:

· Kate Ratliff, Executive Director, University of Florida
· Yoav Bar-Anan, Director of Technology, Ben Gurion University
· Calvin Lai, Director of Research, Washington University in St. Louis
· Colin Tucker Smith, Director of Education, University of Florida
· Brian Nosek, Board of Directors, University of Virginia
· Tony Greenwald, Board of Directors, University of Washington

For more information about the Project Implicit research group, and to take their FREE assessment, see https://www.projectimplicit.net.